REQUEST FOR PROPOSAL (RFP)

COMPREHENSIVE COMMUNICATION ENHANCEMENT PROJECT:

REBRANDING AND COMMUNICATIONS STRATEGY

FOR LYCÉE FRANÇAIS INTERNATIONAL JACQUES PREVERT D'ACCRA (LFIA)

INTRODUCTION

Lycée Français International Jacques Prévert d'Accra (LFIA) is a leading international educational institution in Ghana, accredited by the French government and renowned for its commitment to academic excellence and multilingualism, and dedication to fostering a global mindset among students. LFIA is seeking proposals from qualified firms or individuals for a comprehensive communication enhancement project, with the aim of aligning the school's messaging, identity, and stakeholder engagement with its mission and future vision. The project will be divided into two (2) distinct lots. Interested bidders may submit proposals for one or both lots.

This initiative is also aimed at improving the school's visibility within Ghana, engaging the existing LFIA community, enhancing its appeal to the Ghanaian community, and ensuring that the school is perceived as welcoming to children of all nationalities. 

PROJECT OVERVIEW

The school provides internationally recognised education to a student population of about 700 students of 34 nationalities, using the French curriculum. With a commitment to academic excellence, multilingualism, and multicultural inclusion, the school seeks to modernise its brand and communication tools to better reflect its inclusive identity and foster deeper engagement within the Ghanaian and broader international communities.

While maintaining strong links to the French language and culture, the school is also open to and enriched by a diverse body of Ghanaian and international students. The new communication approach should emphasise this openness and project an image of the school as welcoming, inclusive, and internationally-minded.

OBJECTIVES OF THE ASSIGNMENT

• Assess current communication tools and practices to identify gaps and inefficiencies.
• Redefine the school's brand identity to reflect its values and international positioning.
• Design and implement a communications strategy that enhances both internal and external engagement.
• Increase visibility of the school within Ghana and attract more Ghanaian and international families.
• Promote the school as a welcoming, inclusive, and high-quality educational institution for all backgrounds.

PROJECT LOTS